Best Source: Tom Robinson’s Media Ownership, ABDO Publishers. 2009. Print.
Tom Robinson’s book, Media Ownership is the best available source for my research on media consolidation. Robinson on his book discusses both sides of the argument for and against media ownership and consolidation. These arguments are the cornerstone of my research therefore I find this book very critical to my research and I am very convinced that Robinson’s book is the best source that I can find.
Robinson also discusses at length the four largest media networks in the US. The CBS, ABC, NBC, and FOX (66). This book dwells at the organizational structure and the daily operations of these networks with the aim of finding whether these networks are operating at their best. The analysis in this source discusses the advantages and the disadvantages of these networks and their general influence or power on the local citizens. Robinson therefore bases his analysis on the functioning of these networks with an aim of establishing the pros and cons of consolidating the media. Robinson’s analysis in his book is in line with my research. This analysis by Robinson adds an alternative perspective to my research thereby it helps to improve my research by offering different viewpoints to the topic.
Robinson discusses the effects of the media being owned by the government. At the moment, as Robinson notes, the America’s government does not have the mandate to solely posses the media. He dwells at length the possible effects of this case whereby the media companies are owned fully by the government. Government ownership of the media companies would destroy their profit making ventures which will result to these companies not maximizing their current profits (78). My research also looks at the possible effects of government ownership of the media ownership. This source is very suitable for my research because it offers a guidance of the emotive issues surrounding media ownership and consolidation.
Robinson also discusses the laws governing media ownership. He looks at the media ethics at large in addition to the politics behind media ownership. In his analysis he offers a brief look on the individuals behind these networks together with their influence in society. He further analyzes the influence of these individuals on the news aired by these companies. He asserts that the owners of these media companies have a considerable influence over the news aired. This assertion concurs with one of my arguments against media consolidation. Thus, this book supports some of my arguments in my research therefore confirming my arguments as valid and logical.
Robinson’s book though very necessary for, it has some negative aspects with regards to my research in that it lacks some points which are very necessary for my research. For instance, Robinson does not talk about the effect of media consolidation on the local citizens. For instance, this book does not examine the effects on local communities and journalists. Media consolidation may cause loss of jobs especially among journalists and other employees such as camera men, drivers and technicians. Although this issue is lacking in this book, however, it is well discussed in my research.
Another negative aspect of this source is that it fails to examine the effect of the media companies on the economy. My research dwells at the effect of media ownership on the economy as opposed to this book which does not dwell on this issue. Robinson does not mention this effect at all in his book in spite the fact that the media companies have an influence on the economy.
This book will be critical to my research. I will use this book to write both theoretical and empirical literature reviews for my research. Some of the arguments in these books will be critical to review some of the current arguments concerning media consolidation and ownership. I will evaluate the arguments in this book with a view of establishing the valid arguments about media consolidation.